S.ky has announced it is 'changing' its satellite TV subscription prices in June, three months earlier than usual.
Messages on the S.ky TV sign-up pages on the S.ky website advise new subscribers that S.ky TV prices are changing on the 1st June. Subscribers are advised that as part of S.ky's terms and conditions, *** may "increase prices by up to 10%" during a minimum contract term.
Further details about the scope of the price change and whether there will be any adjustments or enhancements to the service to coincide with the changes have not been disclosed by S.ky at this stage. S.ky recently paid a record amount to retain Premier League football rights through to 2019, which heightened fears among fans about price changes.
Rival BT has yet to confirm its prices for BT Sport during the 2015/16 football season, when it will start to show live Champions League football.
With price changes often neutralised by introductory discounts and retention deals, as well as adjustments to other elements of a subscription bundle, such as broadband, cost-conscious pay TV subscribers may well decide to wait and see what transpires before making a move.
