BT has renewed its deal to broadcast Aviva Premiership Rugby on BT Sport until the end of the 2020-2021 season.
The four year extension to the current deal is the longest TV rights deal in Premiership Rugby history. As part of the extension, BT Sport will show 80 live matches per season from 2017-18, with extended highlights of all 135 games per season from next season.
Additionally, BT Sport has the live broadcast rights to matches from the entire Singha Premiership Rugby 7s Series until the end of the 2020-21 season.
Mark McCafferty, the chief executive of Premiership Rugby, said:
“BT Sport has been a fantastic partner for English club rugby so we are delighted that we have been able to extend our relationship with them for a further four years. This is the longest TV agreement in the history of Premiership Rugby.
“In the 18 months we have been on-air with them our live TV audiences have grown by 50 per cent so it is clear that the partnership is going from strength to strength. "
John Petter, chief executive, BT Consumer, said:
“We are absolutely delighted to be extending our partnership with Premiership Rugby. 2015 will be an amazing year for rugby in the UK and the popularity of rugby will continue to grow. We’re delighted to be a part of this and that our customers can look forward to another six seasons of the Aviva Premiership on BT Sport.”
